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Wednesday, March 11, 2015

Amazon invest Rs.1155 crore in India 2015 for e-commerce

MUMBAI: Amazon plans to invest Rs 1, 155 crore set up its presence in The land of india, a move that comes along barely three months after the National e-commerce company raised Rs 610 crore, indicating the desire to have deep pockets to outlive intensifying competition in a markets that has been driven largely by just massive discounts.Amazon invest Rs.1155 crore in India 2015 for e-commerce

In a declaring with the Registrar of Agencies (RoC) last week, the company stated that it is raising the money from a rights issue to it's parent. This will be Amazon's largest sized tranche of investment on India since it entered the region in 2013.

 to enable our sellers towards service customers across the country for low operating costs; in addition to technology, especially mobile, equip easy, anywhere, anytime entry for our customers and vendors, " said an Amazon online marketplace India spokesperson.

While Amazon online marketplace had in July this past year announced a $2 billion (about Rs 12, 500 crore) investment in the country without providing an time frame, it has invested Rs 2, 500 crore ever since then, including the latest fund infusion.



Amazon runs it is websites as marketplaces : connecting buyers and sellers. Most on-line firms typically suffer loss for years as they battle to obtain customers by offering goods from cheaper rates.

"Most in the money has been spent on developing logistics, supply chain and also infrastructure apart from acquisition of consumers in the form of discounted merchandise and also freebies resulting in heavy funds outflows, " said Rakesh Nangia, founder and handling partner of Nangia and also Co, a tax and also transaction advisory firm. "Amazon invest Rs.1155 crore in India 2015 for e-commerce

This disruption strategy obtained by the online retail community has resulted in successful sales and profits with e-commerce players clocking sales amounting to $5. 3 billion (about Rs 33, 000 crore) in '09. But Amazon and Flipkart have also posted net reduction in nearly Rs 1 crore each day on average, last economical.

Amazon India, which went into India a year ago, had a good net loss of Rs 321 crore while Flipkart's lessening doubled to Rs 600 crore in the year ended Goal 2014. Last year, Amazon announced over two dozen different stores on its web pages, i

According to a shared report by Boston Contacting Group and Retailers Relationship of India, online general public list in India is anticipated to quadruple to $60-70 billion dollars (about Rs 3. 72-4. 34 lakh crore) within the next five years.Amazon invest Rs.1155 crore in India 2015 for e-commerce

Raising internet access through affordable cell phones and efforts by retailers to develop payment channels : such as cash on shipping and delivery, mobile wallets - and also streamlined logistics infrastructure will be expected to boost e-commerce progress in the country.